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ONE DAY TO TRANSFORM

YOUR MINDSET

October 6, 2023 | Santa Monica, CA

DAYS
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SECONDS

INAUGURAL JOURNEY TO

TRUE NORTH

Join us in-person or by Zoom for a full day of immersive mindset training led by preeminent authorities in psychology, neuroscience, sports, business, religion, and creative endeavors. Learn how to compete from NFL Coach Pete Carroll, relationships and community with SoulCycle founder Julie Rice, emotional first aid with Guy Winch, and why self-compassion is critical to high performance.

YOUR ROADMAP TO

Higher Achievement and Higher Fulfillment

Join us for the inaugural True North, an exclusive day to train the mental and emotional skills necessary to thrive and win in life, taught by extraordinary experts in each field. 

Cindy Crawford
Gratitude and EQ
Gary Vaynerchuk (Live via Zoom)
Know Your DNA
Julie Rice
Relational Fitness
Pete Carroll (Live via Zoom)
Are You a Competitor?
Angela Manuel-Davis
Mental Resilience
Jim Kwik
Limitless Mindset
Lauren Neustadter
Storytelling & Narrative
Dr. Varun Soni
The Art of Human Flourishing
Dr. Benjamin Houltberg
Identity, Purpose & Performance
Dr. Marissa Knox
Fierce Self-Compassion

VIEW SPEAKER BIO

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A PROVEN FRAMEWORK

From our award-winning USC courses on entrepreneurial mindset and thriving, we have developed a framework that, when practiced consistently, research shows leads to:

This is not sales; it’s science. And, for the first time, it is available for you.

RESERVE YOUR TICKETS

Pricing & Packages

General Admission

Explorer

Individual general admission

$1250/person

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Open seating in orchestra

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Access to all talks

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Notes & digital materials

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Tandem Travelers

Special pricing for pairs

$975/person

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Open seating in orchestra

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Access to all talks

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Minimum 2/order

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Student Hikers

Requires current student ID

$400/person

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Open seating in balcony

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Access to all talks

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Very limited quantity

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Virtual Attendance

Full-day remote video access

$250/person

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Watch all talks live

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Notes & digital materials

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North community benefits

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Elevated Experiences

SOLD OUT!

Early Bird Special

$695/person

● In-person ticket to True North

● Full access to all talks

● Non-reserved orchestra seating

● Networking opportunities

● Personal True North Score

● North digital materials

● Lunch, beverages, snacks

Buy Tickets

Explorer

$1450/person

● In-person ticket to True North

● Full access to all talks

● Non-reserved orchestra seating

● Networking opportunities

● Personal True North Score 

● North digital materials

● Lunch, beverages, snacks

Buy Tickets

Compass Sponsors

$1000/person

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Preferred seating in rows 5-10

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Admission to after-party

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Sponsorship recognition

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10 free virtual admissions

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Parking included

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Minimum 10/order

Buy Tickets

Summit Seats

Private Box or Seats in Front Rows | Minimum 4 per order

$1950/person

● Reserved seating in front rows

● Priority check-in 

● Personal concierge 

● Meet select speakers

● Networking opportunities

● Personal True North Score

● North digital materials

● Lunch, beverages, snacks

● Reserved parking (this is L.A.)

Buy Tickets

Virtual Ticket

Private Box or Seats in Front Rows | Minimum 4 per order

$150/person

● Live remote video access to all talks (not-in person)

● Personal True North Score 

● North digital materials

● Join the North community

● Enjoy True North from the comfort of your home

Buy Tickets

Early Bird Special

$695/person

Very limited availability

Open seating in orchestra

Access to all talks

Buy Tickets

Explorer

$1450/person

check mark

Open seating in orchestra

check mark

Access to all talks

check mark

Notes & digital materials

Buy Tickets

Compass Sponsors

$1000/person

check mark

Preferred seating in rows 5-10

check mark

Admission to after-party

check mark

Sponsorship recognition

check mark

10 free virtual admissions

check mark

Parking included

check mark

Minimum 10/order

Buy Tickets

Summit Seats

Private Box or Seats in Front Rows | Minimum 4 per order

$1950/person

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Preferred seating in rows 1-5

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Meet select speakers

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Reserved parking

Buy Tickets

*MORE SPEAKERS TO BE ANNOUNCED

*All prices exclusive of taxes and fees charged by EventBrite

FULL SCHEDULE

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FEATURING

TALKS, PERFORMANCES, AND SURPRISES

DJ Mal-Ski
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DJ & Musicologist
Soundtrack to True North

If music is a universal language, then no one speaks it more fluently than DJ Mal-Ski (pronounced, “Mall-Skee”). As a DJ, producer, artist, and speaker, DJ Mal-Ski crosses cultural and genre lines to deliver indelible musical experiences to his audiences. He currently is the official DJ for the USC Trojans, LA Sparks, NCAA Men's Final Four, Pac 12, and the CFP National Championship.

Ben Houltberg
Dr. Benjamin Houltberg
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Psychologist & Performance Scientist
Identity, Purpose & Performance

Dr. Houltberg is a thought leader and researcher on purpose, identity, and their relationship to performance. He is widely published on resilience, relationships, social and emotional competencies, and character and identity development. In his North talk, Dr. Houltberg will teach us the elements of purpose, how to build our identities around purpose instead of achievement, and how to accelerate potential through purpose.

Marissa Knoz]x
Dr. Marissa Knox
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Professor, Researcher, and Writer
Fierce Self-Compassion

Dr. Knox is an expert in cultivating holistic well-being and resilience through self-compassion and mindfulness. She teaches popular courses on these subjects at The University of Texas at Austin and Purdue University. In her North talk, Dr. Knox will share the latest research on self-compassion, the connections between perfectionism and shame, and how to practice self-kindness to heighten your potential.

Varun Soni
Dr. Varun Soni
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USC Dean of Religious & Spiritual Life
The Art of Human Flourishing

As a nationally known interfaith leader and religious scholar, Dr. Soni weaves ancient wisdom and modern scientific techniques to help you flourish. In his North Talk, Dr. Soni explains how to cultivate a growth mindset, stay in the present moment, re-define success and failure, avoid regrets, and re-write your life story. As Dean of Religious & Spiritual Life of USC – the first Hindu in this role at a major university – Dr. Soni has a unique vantage point on the historic levels of anxiety, disconnection, and depression affecting college students.

Lauren Neustadter
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President of Film & TV, Hello Sunshine
Storytelling & Narrative

Lauren Neustadter is one of the most prolific creative forces in entertainment, with The Hollywood Reporter naming her and Reese Witherspoon as TV Producers of the Year in 2022 and listing Neustadter in the Power 100 Women In Entertainment. Lauren’s recent Executive Producer credits include: The Morning Show, Daisy Jones and the Six, Big Little Lies, Little Fires Everywhere, Truth Be Told, Tiny Beautiful Things, Surface, From Scratch, and The Last Thing He Told Me. Earlier in her career at FOX network, Lauren oversaw The Mindy Project, Brooklyn Nine-Nine, and 24, among other shows. In her North Talk, Lauren will share why storytelling is essential to the human experience and how to change the narrative.

Gary Vaynerchuk (Live via Zoom)
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Entrepreneur & Investor
Know Your DNA

From humble roots in Belarus and New Jersey, Gary has founded and scaled multiple companies, from his family’s wine business to VaynerMedia, a contemporary global creative and media agency. Gary parlayed his observation of trends into early investments in Uber, Facebook, Snapchat, Venmo, Tumbler, and Twitter. Along the way, Gary’s voice has become woven into the social media zeitgeist, with more than 50 million total followers. In his North Talk, Gary will share his perspective on redefining success and failure, relishing the work over the rewards, and how gratitude and compassion fuel his mission to inspire future entrepreneurs . . . and buy the New York Jets.

Angela Manuel-Davis
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Motivational Coach & Speaker
Emotional Resilience 

Angela Manuel-Davis is 1 of 1. An unparalleled speaker, Nike athlete, and powerhouse coach who will push you to live the life you were called, created, and destined to live. From competing as a 5-time All-American Track and Field athlete, to creating L.A.’s most coveted group cycling class -- with Beyoncé, Jay-Z, David Beckham, Janelle Monáe, and Kerry Washington among her loyal riders -- to a featured role on two Oprah Winfrey national tours. Her North Talk is entitled, “Six Steps to Close the Gap.”

Jim Kwik
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Brain Coach, Speaker, Author
Limitless Mindset

After a childhood brain injury left him struggling in school, Jim discovered and developed alternative and accelerated techniques to read and study.  In the process, he shattered his own limiting beliefs and ignited a passion to help others do the same. For the past three decades, Jim has taught his learning methodology at Harvard, USC, CalTech, and Singularity University, as well as Google, Virgin, Nike, Zappos, GE, 20th Century Fox, Cleveland Clinic, WordPress, and the United Nations. Jim’s North Talk will share his learning framework and how to train your mind to be limitless.

Julie Rice
Julie Rice
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Co-founder, SoulCycle and Peoplehood
Relational Fitness

Julie Rice and Elizabeth Cutler created and scaled SoulCycle into a cultural phenomenon centered on community and belonging. After selling the company to Equinox, they researched how communities form, how to bring people together, and how feeling connected affects our happiness and health. The result is their new company, Peoplehood, which trains “relational health” like SoulCycle trained physical health. Julie’s North Talk will share her findings on building community and how active listening – a skill you can practice – fosters deeper, more meaningful relationships with others and yourself.

Pete Carroll
Pete Carroll (Live via Zoom)
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Head Coach, Seattle Seahawks
Are You a Competitor?

Pete Carroll is one of the most successful coaches in any sport – and one of only four to win both a Super Bowl and collegiate national championship.  During his unprecedented run at USC, his teams won back-to-back national titles, played in 7 straight BCS bowls, and claimed three Heisman Trophies in a 4-year span. Coach Carroll’s relentless optimism belies a fierce competitor. In his North Talk, Coach Carroll will share his competitive philosophy, how he views practice, and the role of grit, vulnerability, and self-discovery in becoming elite.

Cindy Crawford
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Entrepreneur & Icon
Living through Gratitude

One of the original supermodels, Cindy transcended high fashion into business, global brand partnerships, and fitness – to the point where her name and image became an industry onto itself.  As an entrepreneur, Cindy is the founder of Meaningful Beauty, a popular skin care system, and Cindy Crawford Home Collection, a line of furniture carried in retailers across North America.  Her 2015 book, “Becoming,” was a NYT bestseller and she is an Executive Producer of the series, “The Super Models,” which premieres September 20, 2023 on AppleTV+. Lesser-known facts about Cindy:  She was valedictorian of her high school class and earned a scholarship to Northwestern to study engineering.

Speakers and schedule subject to change.

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“If you are striving and competing to be the best, this is for you.”

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"Like Coachella for mindset."

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“Changed the trajectory of my life – and my net worth.”

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“I often left class emotional because the lessons hit me on such a personal level.”

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“This course reminds me I am doing the right thing in life, in the right place, and on the right path.”

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“Gave me a new, profound understanding of the world and myself.”

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“Equipped me to pursue my goals and dreams beyond college and in life.”

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“Not enough words in the English language to fully encapsulate the impact of this course.”

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“The energy was on another level. I can't wait to return again and again."

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“Creates an environment with such positive energy where everyone feels safe to share their story.”

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“Shaping me to become a better person and encouraging me to become an entrepreneur."

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“I have come out of this experience a more thoughtful, self–aware individual.”

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Location

The Eli & Edythe Broad Stage
1310 11th Street, Santa Monica, CA 90401

October 6, 2023

9:00 AM - 10:00 AM Registration

10:00 AM - 5:00 PM True North
Includes Lunch

julie rice

NORTH GUIDE SPOTLIGHT

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Everything we do centers on connection and community."

Julie Rice

SoulCycle, Peoplehood

Pete Carroll

NORTH GUIDE SPOTLIGHT

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I live my life like something good is about to happen."

Pete Carroll

NFL Head Coach

Marissa Knox

NORTH GUIDE SPOTLIGHT

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Self-compassion makes us less afraid of failure, helps us persist, and find creative solutions."

Dr. Marissa Knox

Self-Compassion Expert

Ben Houltberg

NORTH GUIDE SPOTLIGHT

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If you tie your self-worth to the results of something, your performance and emotional health will suffer."

Dr. Ben Houltberg

Psychologist & Performance Scientist

NORTH GUIDE SPOTLIGHT

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You were born in purpose, on purpose, and for purpose.”

Angela Manuel-Davis

Motivational Coach & Speaker

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NORTH GUIDE SPOTLIGHT

More speakers and guides to be announced!

Dr. Guy Winch

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NORTH

ATTEND TRUE NORTH: OCTOBER 6, 2023

Learn the skills and habits to transform your life.

RESERVE SEATS
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